profitableretail.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.profitableretail.com/

Character length : 25

Title

On The Ball: The Art of Driving Profitable Retail

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: On The Ball
description: The Art of Driving Profitable Retail
url: http://www.profitableretail.com/
site_name: On The Ball
image: http://wordpress.com/i/blank.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://profitableretail.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/ /wp-includes/

Social

Social Engagement

Linkedin5

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

On The Ball: The Art of Driving Profitable Retail

Character length : 49

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 41%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
0	6	14	0	0	0

Heading structure in the source code

<H2> Embrace Webrooming for Profitable Retail
<H3>
<H3> Webrooming is helping retailers grow in-store visits and transactions.
<H2> CONVENIENCE will replace PRICE as the driver of profitable retail
<H3>
<H3> Saving time is the most precious commodity for shoppers.
<H2> Mobile Payments a Key to Profitable Retail?
<H3>
<H3> Mobile payments is emerging as an important component of the retail shopper’s experience.
<H2> Credit card breach: Turning Cybercrime Prevention into Profitable Retail
<H3> Lessons to glean from Target’s security breach.
<H2> For profitable retail, abandon the Black Friday insanity
<H3> At the very least, redeploy resources more beneficial to your brand while building customer loyalty.
<H2> Study: Transformational Shopping Shifts can Generate Profitable Retail
<H3>
<H3> Understanding shopper behavior is important to profitable retail – and will become more challenging for the foreseeable future.
<H3> Search
<H3> Categories
<H3> Top Posts
<H3> My Tweets

Word cloud

retail28
mobile22
shoppers19
retailers18
store17
profitable16
shopping16
all13
online13
experience12
credit12
sales11
card11
shopper10
convenience10
price9
breach9
digital9
most8
consumers8
in-store8
retailer7
year7
customers7
brand7
webrooming7
been7
wallet7
drive6
friday6
customer6
favorite6
study6
payment6
black6
million6
product6
grocery5
number5
due5
growing5
starbucks5
target’s5
value5
cyber5
lessons5
even5
time5
buy5
https5
technology5
stores5
transactions5
august5
socialoomph5
reply5
retweet5
data4
payments4
news4

Keyword matrix

word	title	descriptions	heading
retail
mobile
shoppers
retailers
store
profitable

Two Word cloud

profitable retail7
retweet favorite5
credit card4
for profitable4
your brand4
from target’s3

Three Word cloud

from socialoomph reply5

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 5 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

7.90

Flesch Reading Ease

56.80

Coleman Liau Index

12.00

Automated Readability Index (ARI)

7.10

Dale–Chall Readability

6.20

SMOG Index

11.30

Spache Readibility

5.00

Number of letters

15715

Number of words

3171

Number of sentences

305

Average words per sentences

Number of syllables

5229

Syllables in words

5243

Average syllables in words

1.65

Number of words in first three syllables

603

Percentage of word / syllables

19.02

Words not in Dale-Chall easy-word list

1154

Words not in Spache easy-word list

742

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.profitableretail.com/wp-includes/js/jquery/jquery.js?ver=1.11.0
http://www.profitableretail.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://www.profitableretail.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://www.profitableretail.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=3.9.1
http://www.profitableretail.com/wp-includes/js/jquery/ui/jquery.ui.core.min.js?ver=1.10.4
http://www.profitableretail.com/wp-content/themes/customized/js/fancybox/jquery.fancybox-1.3.4.pack.js?ver=1.0
http://www.profitableretail.com/wp-content/themes/customized/js/fitvids/jquery.fitvids.js?ver=1.0
http://www.profitableretail.com/wp-content/themes/customized/js/flex-slider/jquery.flexslider-min.js?ver=1.0
http://www.profitableretail.com/wp-content/themes/customized/js/footer-scripts.js?ver=1.0

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.profitableretail.com/wp-content/themes/customized/style.css
http://www.profitableretail.com/wp-content/uploads/formidable/css/formidablepro.css?ver=1.07.09
http://www.profitableretail.com/wp-content/plugins/jetpack/modules/subscriptions/subscriptions.css?ver=3.9.18
http://www.profitableretail.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=3.9.1
http://www.profitableretail.com/wp-content/plugins/jetpack/modules/widgets/widgets.css?ver=20121003
http://www.profitableretail.com/wp-content/themes/customized/js/fancybox/jquery.fancybox-1.3.4.css?ver=1
http://www.profitableretail.com/wp-content/themes/customized/js/flex-slider/flexslider.css?ver=1
http://www.profitableretail.com/wp-content/plugins/jetpack/modules/sharedaddy/sharing.css?ver=3.1
http://www.profitableretail.com/wp-content/plugins/jetpack/_inc/genericons/genericons/genericons.css?ver=3.1
http://www.profitableretail.com/wp-content/plugins/extended-categories-widget/3.6/css/avh-ec.widget.css?ver=3.9.3

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 70 different links.
Internal links: 18
External links: 52

External links:

Link text (anchor)	Link strength
twitter
linkedin
Forrester Research
Forrester’s
reported
webrooming
Pascal Maramis
photopin
cc
study
Bruce A Stockwell
cc
Wikipedia
study
“Mobile Wallets for the Masses”
Yankee Research
Square Wallet
retailers
Jason A. Howie
Associated Press Gfk poll
Financier Worldwide.com/ Cyber Crime: A Global threat
Five Lessons For Every Business From Target’s Data Breach
report
NRFFoundation
KMPG
https://t.co/rz2kGAGRtI
02:02:02 PM August 17, 2016
SocialOomph
Reply
Retweet
Favorite
https://t.co/5EKYEMHIjJ
02:01:41 PM August 16, 2016
Reply
Retweet
Favorite
https://t.co/aRsqoFIYSa
02:01:59 PM August 15, 2016
Reply
Retweet
Favorite
https://t.co/chpKYodnKJ
02:01:51 PM August 12, 2016
Reply
Retweet
Favorite
https://t.co/XCzbHnDEtR
02:01:57 PM August 11, 2016
Reply
Retweet
Favorite
@ball_brad

Internal links:

Link text (anchor)	Link strength
http://www.profitableretail.com
Who is Brad Ball?
Consulting
Speaking
Contact
rss
Embrace Webrooming for Profitable Retail
CONVENIENCE will replace PRICE as the driver of profitable retail
Mobile Payments a Key to Profitable Retail?
Credit card breach: Turning Cybercrime Prevention into Profitable Retail
For profitable retail, abandon the Black Friday insanity
Study: Transformational Shopping Shifts can Generate Profitable Retail
2
10
Next »
Learn More
Profitable Retail: Automated Retail Meets the New Kiosk
5 Speedy Lessons from McDonald's for Profitable Retail

Website security

205.186.160.243

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of profitableretail.com

On The Ball: The Art of Driving Profitable Retail

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

Sites on same ip